Buyer's guide · updated October 30, 2026
The 8 best AI visibility tools in 2026
AI visibility tools (also called AEO or GEO tools) ask AI assistants the questions your buyers ask, then report whether your brand is named, where, and which competitors and sources show up instead. Here are eight worth considering, with prices and engine coverage taken from each vendor's own pricing page.
Disclosure: we make CiteFinder. We've listed where each competitor beats us on its comparison page.
1. CiteFinder
Small businesses and agencies that want all the major AI engines included at one price, and a report that ends in an action plan.
- Starts at
- $49/month
- AI engines
- 7, all included: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Perplexity, Microsoft Copilot
2. Otterly.AI
Teams that want the lowest entry price and only need ChatGPT, AI Overviews, Perplexity and Copilot, or hundreds of prompts on the higher tiers.
- Starts at
- $29/month (Lite)
- AI engines
- ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot (Google AI Mode and Gemini are $9/mo each on Lite ($59 on Standard, $149 on Premium); Claude is $29/mo on Lite ($109 on Standard, $439 on Premium).)
3. Peec AI
Teams that want more prompts per project and Naver AI coverage, and don't need Perplexity or Claude below Enterprise.
- Starts at
- $95/month (Starter)
- AI engines
- ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI (Perplexity, and Claude (via API), are listed on Enterprise only.)
4. Profound
Large companies that want daily tracking across up to 9 engines, unlimited seats and a sales-led enterprise contract.
- Starts at
- Custom pricing (free trial)
- AI engines
- Up to 9 on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search
5. Semrush AI Visibility Toolkit
Teams already on Semrush that want AI visibility data next to their SEO data, plus its prompt research database.
- Starts at
- $99/month per user
- AI engines
- ChatGPT and Google AI Mode for prompt tracking
6. AthenaHQ
Teams that want the widest list of AI engines, including Grok, DeepSeek, Meta AI and Mistral, and usage-based credits.
- Starts at
- Free (Essential), then $295/month (Starter)
- AI engines
- On Starter: ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral
7. Scrunch
Mid-size and larger brands that need hundreds of tracked prompts across many products.
- Starts at
- $300/month ($250/month billed annually)
- AI engines
- ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta AI
8. Ahrefs Brand Radar
Ahrefs customers who want AI visibility data inside the tool they already use, including its large index of AI answers.
- Starts at
- From $50/month for custom prompts; AI Visibility Index from $199/month
- AI engines
- Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Claude for custom prompts
How to choose
- Check which engines are included, not just listed. Several tools charge extra for Gemini, Google AI Mode or Claude, or keep Perplexity for enterprise plans.
- Count the questions you actually need. 25 well-chosen buyer questions per brand cover most small businesses; large sites with many products need hundreds.
- Look for what happens after the score. A visibility number alone doesn't tell you what to publish or which sites to get on.
- Agencies: check client features. White-label reports, client links and per-client pricing vary widely.
Questions
What is an AI visibility tool?
Software that sends buyer questions to AI assistants such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and Copilot, then reports whether your brand is mentioned, its position, whether your website is cited, and which competitors appear instead.
What is the cheapest AI visibility tool?
Of the tools here, Otterly.AI has the lowest entry price at $29/month, covering ChatGPT, Google AI Overviews, Perplexity and Copilot, with Gemini, AI Mode and Claude as paid add-ons. CiteFinder starts at $49/month with all seven engines included. Prices checked October 30, 2026.
Which AI visibility tool covers the most AI engines?
AthenaHQ's $295 Starter plan lists 11 engines, and Profound's Enterprise plan up to 9. CiteFinder includes 7 (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Perplexity and Copilot) from its $49 Starter plan.
Can I check my AI visibility for free?
Yes. CiteFinder runs a free scan with no signup: 3 buyer questions across 7 AI engines, showing whether you're named and who AI recommends instead. AthenaHQ has a free plan with 300 credits, and Profound offers a 7-day free trial.
See whether AI recommends your brand
Free scan, no signup: 3 buyer questions across 7 AI engines, with the rivals AI names instead of you.
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